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Marketing Mastery: A 10-part series for small biz growth

2025 Workshop Series Starts 26 February!

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The ultimate marketing workshop series to equip small business owners and entrepreneurs with the strategies and tools to navigate building a brand and increasing revenue in a challenging market.
 

Presented by Melanie Smith, Marketing Specialist, the workshops will run over the course of 2025 and include sessions on everything from brand awareness, digital marketing, building an audience on social media, SEO and more.

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Totally transform your business and enrol in the complete series, or pick and choose individual workshops. Walk away with a customised roadmap, strategies for branding, content creation, digital marketing and analytics - plus enjoy networking opportunities with other like-minded business owners.

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All workshops are hosted at The Foundry Cowork in Gosford.

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About Your Facilitator 

Melanie Smith, Marketing Simplicity

With over 20 years of marketing experience, Mel has built her career on helping businesses thrive by creating authentic and meaningful brands. Though she began her professional journey as a Human Resources graduate, it didn’t take long for her to realise her true calling in marketing-a dynamic field where creativity, strategy, and connection come together.

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Mel has since helped countless small businesses demystify marketing and bring their brands to life. With her approachable, no-nonsense style, she’s passionate about making marketing accessible and empowering business owners with the confidence to take charge of their brand. After years of working with big brands and large-scale campaigns in the corporate world, Mel made a pivotal shift to focus on what truly excites her: helping small businesses. Why? Because small businesses are the heart of their communities. She’s seen firsthand how transformational marketing can be when it’s approachable, authentic, and tailored to the needs of real people- not just big budgets.

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Originally from the UK, Mel moved to Australia in 2013, seeking a better balance between life and work. Settling on the coast, she found inspiration in her vibrant community and decided to use her expertise and straight-talking approach to empower local businesses to grow and succeed. What sets Mel apart is her knack for connecting the dots— between strategy, branding, content, and analytics. She thrives on creating those magical “aha” moments where everything clicks into place. Her goal is to make marketing feel simple, actionable, and achievable, so you can focus on running your business without getting lost in jargon or overwhelm.

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In this workshop series, Mel will be your Marketing Maestro, guiding you step by step through the essential elements of marketing and brand strategy. By the end, you’ll have a clear roadmap, a cohesive strategy, and the confidence to bring it all together. If you’re ready to clarify your brand, connect with your audience, and achieve sustainable growth, Mel’s workshops are the perfect place to start.

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Join her in the Marketing Mastery workshop series and discover how to turn your marketing into a powerful, stress-free tool for success.

Workshop Schedule

STEP

1

Wednesday 26 February 2025
Marketing 101: Building the Foundations

Why it matters
Marketing can feel overwhelming when you don’t know where to start or how to level it up. This session simplifies it all and lays a solid foundation to get you to a clear and empowered position when it comes to your brand and marketing.
What you’ll gain

  • A clear understanding of marketing and its role in your business.

  • A step-by-step roadmap for your marketing strategy.

  • The confidence to approach marketing with purpose and structure.

2

Wednesday 26 March 2025
Branding: Defining Your Identity

Why it matters
Your brand is your business’s inner compass – it’s soul. A strong, consistent brand ensures all your marketing efforts work together seamlessly from the get-go.
What you’ll gain

  • A documented brand strategy that includes purpose, tone, and visuals.

  • Practical tools to keep your brand consistent across platforms.

  • Clarity on how your brand stands out from competitors.

3

Wednesday 30 April 2025
Marketing Strategy: Mapping Your Goals

Why it matters
A solid strategy ensures your marketing is focused and aligned with your goals – no more guesswork or missed opportunities.
What you’ll gain

  • A clear map of your audience, goals, and marketing channels.

  • Defined goals that tie directly to your business objectives.

  • A prioritised list of where to focus your efforts.

4

Wednesday 28 May 2025
Product & Positioning: Speaking To Your Audience

Why it matters
If your products or messaging don’t resonate with your audience, your marketing won’t land.
What you’ll gain

  • Insights into how your product solves customer problems.

  • Messaging that connects directly with your audience’s needs.

  • Confidence in positioning your product as their best choice.

5

Wednesday 25 June 2025
Building Customer Trust: Long-Term Connections

Why it matters
Building trust and loyalty is key to long-term success. A strong customer experience ensures they keep coming back - and bring others with them.

What you’ll gain

  • Strategies to create lasting relationships with customers.

  • Tips for delivering an exceptional customer experience.

  • Tools to gather and act on feedback effectively.

6

Wednesday 30 July 2025
Content Strategy: Creating Stories That Sell

Why it matters
Your content bridges the gap between your brand and your audience. Without a clear strategy, you risk wasting time on content that doesn’t resonate or convert.

What you’ll gain

  • A simple, actionable content plan that aligns with your brand.

  • A framework for authentic, engaging storytelling.

  • Confidence in creating content that connects and converts.

7

Wednesday 27 August 2025
Digital Mastery: SEO, Social and More

Why it matters

Digital channels are essential for visibility and growth, but it can feel complex without guidance and a plan.

What you’ll gain

  • A beginner-friendly guide to SEO, social media, and digital strategy.

  • Clarity on which digital channels to focus on.

  • Steps to attract and retain online traffic.

8

Wednesday 24 September 2025
Growth Opportunities: Scaling Your Reach

Why it matters

To grow, you need to connect your marketing efforts to bigger opportunities - like partnerships, PR, and paid ads. This session shows how to take marketing to the next level.

What you’ll gain

  • A growth plan with paid ads, partnerships, and PR.

  • Ideas for expanding your reach through collaborations and new tactics.

  • Insights into building your community and amplifying your message.

9

Wednesday 22 October 2025
Analytics: Measuring What Works

Why it matters

You can’t improve what you don’t know aka measure.

What you’ll gain

  • Easy-to-use tools for tracking performance.

  • A guide to understanding KPIs that matter to your business.

  • The ability to evaluate and adjust your efforts effectively.

10

Wednesday 26 November 2025
Your Marketing Roadmap: Bringing It All Together

Why it matters

This is where your hard work comes together into a clear, actionable plan. It’s the ultimate “aha” moment!

What you’ll gain

​•    A full marketing strategy roadmap tailored to your business.
•    Confidence in managing your marketing efforts long-term or where to go for leveling up.
•    Tools to align every element of your marketing for lasting success.
•    Answers to any questions you’ve had along the way.

Workshop FAQs

How much are tickets?

Individual workshops are $135 or you can purchase the workshop bundle for $990, giving you access to the full series of 10 (and saving $360)! Pricing is inclusive of GST.

When are the workshops held?

Each workshop will be held from 5:30pm - 7:30pm on the date listed (roughly the last Wednesday of the month).

What does my ticket include?

Your ticket includes your workshop pass, drinks and nibbles. You also have the option to purchase the accompanying workbook at a one-off cost of $50.

Should I invest in the full series?

By the end of this series, you’ll have the confidence, tools, and plan to bring your vision to life AND achieve your goals with clarity and purpose. The workshops are designed to move participants along the marketing journey so they can walk away with a complete marketing strategy, but they can also work as individual workshops if there are specific issues that you would like to dive deeper into. 

​​Private & Corporate Events

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Book a workshop, corporate team-building event or fundraising activity. Enquire below.

Workshops
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GET IN TOUCH

02 4311 6839

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Suite 1, 220 The Entrance Road

ERINA NSW 2250 Australia

Suite 1, 86 Mann Street

GOSFORD NSW 2250 Australia

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